New Partnership Will Bring Fabletics Activewear To Obstacle Course Event Series Through 2022
EL SEGUNDO, Calif. (June 17, 2021) – Fabletics today announced it has been named
the official active lifestyle partner of Tough Mudder. As part of the strategic partnership
through 2022, Fabletics will offer its premium quality activewear to the more than 6
million members of the Tough Mudder community through a series of retail pop-up
shops, custom apparel and experiential offerings.
Founded in 2010 with the launch of the Tough Mudder obstacle course event series,
Tough Mudder is a leading global sports and active lifestyle brand. With more than 6
million participants, the company hosts more than 130 challenges and endurance
events annually in 19 countries. This year, the North American Tough Mudder event
series will feature more than 125,000 participants, and more than 20 event weekends
across the continent.
“This exciting partnership will allow Fabletics to engage a brand new community, one
built on teamwork and overcoming obstacles. Teaming up with an organization
dedicated to health, wellness and fitness aligns perfectly with Fabletics’ ongoing
commitment to create a fully integrated health and wellness experience,” says Adam
Goldenberg, CEO for Fabletics. “We look forward to collaborating with this passionate
community on the course to bring the Fabletics experience to Mudder Nation.”
“Fabletics and Tough Mudder are truly a perfect fit,” said Tough Mudder CEO Kyle
McLaughlin. “As two brands who are committed to getting people moving, celebrating
diversity and making fitness and fashion accessible and inclusive, we’re excited about
our future together.”
As a part of this partnership, Fabletics will bring custom apparel to Tough Mudder
events through the appearance of onsite pop-up shops. Currently, Fabletics plans to
participate in several events for the 2021 and 2022 Tough Mudder seasons, which will
also include exclusive onsite experiences curated for participants.
This partnership follows an already momentous year for Fabletics as it has expanded
deeper into fitness. Early in 2021, the brand launched Fabletics FIT, a new app with
hundreds of on-demand workouts, meditations and more. The brand also recently
announced it plans to open 24 new store locations across the U.S. in 2021 as part of a
retail expansion strategy, many of which feature fitness experiences powered by
Fabletics’ exclusive partnership with Hydrow, the immersive at-home rower with live and
on-demand athlete-led workouts.
About Fabletics
Founded in 2013, Fabletics brings the fashion-house approach into the activewear
space by fusing style-centric designs with high-performance technology. Driven by its
innovative VIP membership program serving over 2 million loyal members, Fabletics
has evolved activewear beyond the gym into every walk of life. The brand’s spirit of
inclusivity guides its foundational belief that everyone and every body deserves to look
and feel their best. New women’s styles drop every week in sizes XXS-4X and men’s
styles drop every month in sizes XS-XXL. See and shop the collections in the US,
Canada, most of Europe and at the brand’s 52 state-of-the-art retail stores. To
experience the full selection of activewear, accessories, shoes and more,
visit fabletics.com. Fabletics is headquartered in El Segundo, California.
About Tough Mudder
Founded in 2010 with the launch of the Tough Mudder obstacle course event
series, Tough Mudder is a leading global sports and active lifestyle brand. With more
than 6 million participants, the company hosts more than 130 challenges (Tough
Mudder Kids, Tough Mudder 5K and Tough Mudder Classic) and endurance (Tougher
Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 19
countries. The company’s content studio provides millions of engaged online brand
enthusiasts with wellness, nutrition and inspiring content delivered daily across social
and digital platforms. Tough Mudder’s brand of teamwork-based challenge events and
digital fitness experiences are unique in the endurance and obstacle course industries,
and over 500,000 new participants are welcomed to the global Tough Mudder
community every year. For more information visit www.toughmudder.com.
