Infinite Hero Foundation Partnership

Tough Mudder and Infinite Hero Foundation Partner to Fundraise for US Veterans

Unique Mudder Challenge Will Support Veteran Care and Mental Health Programs

BOSTON, Mass. (June 16, 2021) – Tough Mudder, the global experiential fitness
entertainment brand, is partnering with the Infinite Hero Foundation to stop the cycle of
US veteran suicide. The Infinite Hero Foundation advocates for our veterans’ needs and
dedicates resources to support their mental, physical and emotional wellbeing. Together
the organizations have created a never-seen-before endurance challenge to raise
critical funds to support veteran care and mental health programs.
Every 22 minutes, a US veteran dies by suicide. To end this cycle, Tough Mudder and
the Infinite Hero Foundation have created the Infinite Hero Honor Challenge, a 10-hour
endurance survival event involving a series of mental, physical and survival missions on
and off the Tough Mudder course.
In teams of 22, challengers will navigate unmarked terrain, completing missions and
recovering items they must protect and deliver to the finish line. While not necessarily a
running event, teams will pack the gear and nutrition they need on their backs and cover
upwards of 10 miles of hiking, climbing and river crossing in pursuit of finishing their
mission.
There will be no winners or losers in the Infinite Hero Honor Challenge, just one team of
finishers. Participants may join individually, as part of a team or with a corporate group.
In advance of their challenge, participants will raise critical funds and awareness for
their efforts to end veteran suicide.
The Infinite Hero Honor Challenge will take place this fall in the four corners of America
at the following Tough Mudder events:
● Tri-State: Sept. 11
● Washington D.C.: Oct. 16
● Los Angeles – Glen Helen: Oct. 23
● Dallas/Ft. Worth: Nov. 6
Infinite Hero Foundation, a nonprofit organization, is dedicated to providing support for
veterans and military families that have sacrificed mentally and physically for our
country.
“As an organization, we strive to always stay ahead and anticipate the needs of our
veterans,” said Courtney Janes, Executive Director at Infinite Hero Foundation. “The
past year has shown us how important it is to be able to provide support to those in
need at a moment’s notice. We believe this partnership will not only raise awareness
about the frontline issues our military heroes are facing, but also encourage the
community to be proactive and look for ways to support our veterans and military
families,” said Janes.
“Infinite Hero strives to inspire collaboration of the top minds in technology, community,
medical research and mental health care to find solutions that revolutionize the way we
treat the injuries of war,” said Colin Baden, President, Director and Founder of Infinite
Hero Foundation.
Mudders who participate in the Infinite Hero Honor Challenge have two fundraising
options to select from:
● Pay + Donate: $100 entry fee plus $400 donation directly to the Infinite Hero
Foundation
● Pay + Fundraise: $125 entry fee, plus a $500 minimum fundraising commitment
via Gofundraise
The top fundraiser at each Honor Challenge event will win a Complete Wellness
Package by Clearlight Infrared®, which includes a Jacuzzi® Light Therapy unit and a
HALO ONE™ Halotherapy unit. This wellness package will aid the winners with muscle
recovery post exercise.
“We are thrilled to partner with the Infinite Hero Foundation to raise funds for such an
important cause,” said Kyle McLaughlin, CEO of Tough Mudder. “Many of our Mudders
are veterans or active duty, and we are honored to be able to give back to this
community that has given so much to our country through their service.”